1971 Porsche 917K 4.9L #3 Martini Racing Winner 12H Sebring 1:43 Diecast Model Car by EDICOLA (Vic Elford / Gérard Larrousse)

Edicola is not a standalone manufacturing company but a term used to describe "newsstand" models. In Italy, an edicola is a newsstand where collectors purchase magazines or partworks that include a serialized diecast model as a supplement. While these items are often listed under the "Edicola" brand on retail and auction sites, they are actually produced by established model manufacturers for large publishing houses. These models are generally considered budget-friendly, entry-level collectibles, typically featuring 1:43 scale diecast metal construction and sold in simple blister packs or acrylic cases attached to a publication. The "Edicola" ecosystem relies on a partnership between publishers and manufacturers. Major publishing houses like Centauria, De Agostini, Hachette, and Panini curate the collections and handle distribution. However, the physical models are usually outsourced to specialist manufacturers, with IXO Models being the most prolific producer for these series, alongside brands like Norev, Bburago, and Spark. While the term is most common in the Italian market, this newsstand model is a global phenomenon, resulting in popular series such as the Ferrari F1 Collection and various vintage rally car sets found throughout Europe and Latin America.